What ‘magic’ makes NewJeans have unparalleled fashion appeal with brands?

New Jeans, a Korean girl group that debuted in 2022, has become one of the hottest idols of the new generation in just two years with its unique and fresh style. Compared to the time when they first debuted when they were called “monster rookies”, the 5 members Minji, Hanni, Danielle, Haerin and Hyein have all matured a lot and exuded their own unique charm on stage. The members are also recognized by brands fashion They are favored by many and have been nominated as brand ambassadors for Gucci, Louis Vuitton, Chanel, Burberry and Dior respectively, and their fashion temperament is also highly appreciated. 

Just a rookie among countless groups in the K-pop entertainment market, what “magic” makes New Jeans has unparalleled fashion appeal with brands and such a huge impact on young people? 

Each member exudes elegance and sophisticated charm.

All 5 members of the group were invited to collaborate and become ambassadors of high-end brands after only 2 years of appearing in the entertainment market. This is what makes New Jeans has become one of the most popular girl bands among fans. Therefore, in addition to performing on stage, the members are often invited to attend fashion events and major fashion exhibitions, showing their mature and sophisticated charm beyond their age.

Balletcore Angel Looks

MV Cool With You starring guest actor Tony Leung Chiu Wai, it created a buzz as soon as it was released. Among them, the members of New Jeans Transformed into angels that make people “dizzy”. They wear loose, transparent and elegant dresses, combined with sophisticated headdresses.

Colorful outfits bring positive feelings

In fact, from the song New Jeans previously released in collaboration with The Powerpuff Girls, it can be seen that the members who transform into cartoon characters all have their own representative colors. They will also appear with corresponding colors in actual performances, creating color coordination through the combination of different items and accessories.

Y2K outfits are a mix of styles. 

Besides the cute appearance, New Jeans The group also frequently wears their signature Y2K retro look. This style incorporates street style, darker tones, and creative combinations using more leather and denim to create a wild and stylish appeal. The group’s stylists will also add playful pieces like plush sleeves and amphibole necklaces to reflect the group’s vibrant girl-girl image.

Youthful, minimalist everyday wear

New Jeans Dress smartly on stage and opt for the most comfortable oversized pants when going out, appearing in the masculine version of street fashion. Loose shirts, shoes nutrition and cargo pants are the favorite items of these girls. They casually combine these items with sandals, sneakers, backpacks and other accessories, making them more casual and natural than their usual active style.