K-pop idols continued to be some of the most sought-after celebrity endorsers in 2024. From beauty and fashion to tech and food, K-pop idols have become the faces of hundreds of brands.
This year, certain idols stood out for their overwhelming presence in TV ads, social media campaigns, digital billboards, and more as they continue their immense influence.
Here is the list of K-pop idols who filmed the most ads in 2024.
Female idols:
NewJeans (“Jeanz”)
16 ads:
Coca-Cola
Stonehenge
Hyundai Duty-Free
Nike
Shinhan Bank
Calvin Klein
OLENS
Karen
ESSENTIALS
SK Telecom
Pepero
Lotte Zero
Indomie
Honorary Ambassador for Korea Tourism
Promotional Ambassador for Incheon Airport Customs
Promotional Ambassador for Seoul Fashion Week
LE SSERAFIM
10 ads:
Louis Vuitton
Goobne Chicken
Jim Beam
NBA
Android
Gelato Pique
Sony
Lumine Department Store Christmas Campaign
Indeed
Mom’s Touch
aespa
10 ads:
Chopard
KB Kookmin Bank
Lotte Duty-Free
Nabati
Mise-en-Scène
Refrear
Pokémon GO
Android
McCafé
Honorary Ambassador for Incheon Airport
Jennie
8 ads:
Chanel
HERA
Calvin Klein
Adidas
Maison Kitsuné
Jacquemus
Gentle Monster
Tamburins
Beats
Jang Won Young
8 ads:
Innisfree
Miu Miu
Hapa Kristin
Eider
Amuse
Rolarola
Kérastase
Tommy Hilfiger
Ahn Yu Jin
8 ads:
Dongwon Tuna
CLIO
Fendi
NEPA
Soonhari Lemon Jin
Hana Bank
Mardi Mercredi
Maxim Supreme Gold
Karina
8 ads:
Krush Beer
Converse
Yves Saint Laurent Beauty
Vita 500 Zero
Prada
Nordisk
MUSINSA Beauty
Shinsegae Department Store Christmas Campaign
Male idols:
Cha Eun Woo
23 ads:
Chaumet
Dior Beauty
Dior Fashion
Dunkin’ Donuts
Liber Classy
Skechers
Giordano
Subway
Chung Jung One Homins
The North Face
Ricola
Hanwha Life Insurance
Cornetto
Milo
Sprite
Bodyfriend
Nescafé
Saint Laurent
Calvin Klein
LG U+
Norang Tongdak (Yellow Chicken)
Daesung MiMac
Honorary Ambassador for Visit Korea Year
RIIZE
13 ads:
GESKE
EUID
Louis Vuitton
Bacchus-Flavored Jelly
Woori Bank
Etude
Android
Fanta
McDonald’s
National Geographic
Lotte Duty-Free
Bench/
Richeese
Seventeen’s Mingyu
8 ads:
Innisfree
Nike Jordan
UNOVE
Calvin Klein
L’Occitane
Dior
Allo Bank
Seventeen’s Hoshi
7 ads:
Jongga
OPPO
d’Alba
Diesel
NARS
Acme de La Vie (ADLV)
Cass
TWS
7 ads:
Milkis
Shinsegae Duty-Free
Kangol
Mediheal
3CE
Skoolooks
Celine
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