On December 25, 2024, NewJeans made an appearance on the red carpet of the 2024 SBS Gayo Daejeon, held at Inspire Arena in Incheon. Despite ongoing legal disputes with their agency, ADOR, the members exuded confidence and appeared in good spirits, posing playfully for the cameras.
While many fans appreciated the group’s undeniable charm, their red-carpet styling drew mixed reactions online. All the members wore outfits from the Shushu/Tong Spring 2024 collection. Some netizens criticized the simplicity of the outfits, calling them underwhelming for such a high-profile event.
Comments surfaced comparing the coordination to mismatched or casual looks. They commented that outfits are detracting from the group’s usual styling. An X user, @WarriorMojo, wrote,
“Outfits courtesy of mhj’s rummage room.”
Others also voiced criticism, commenting on NewJeans’ styling, appearance, and poses, and questioned whether this was the outcome Min Hee-jin had envisioned.
“WTF what is this? Newjeans’s fashion, body, face, and poses are all terrible. Is this what Mhj wanted all along?,” an X user wrote.
“They look like they got dressed in the dark and posed for photos after a long night of crying,” another netizen remarked.
“It looks like they resorted to one of their moms dressing them for the show (since they broke ties with Ador stylist?),” an X user commented.
“I pty the brands that put them as brand ambassadors. What an epic failure,” a user added.
Some fans came to the members’ defense, highlighting their charisma. Some also pointed out that art is subjective, noting that while their style may not appeal to everyone, it resonates strongly with many.
“Art is subjective; their style resonates with many, not all,” a fan commented.
“girl i dont like them either but they look gorgeous, weird poses sure but they’re beautiful girls,” another user wrote.
“Everyone has their tastes, but NewJeans’ style is unique,” a fan mentioned.
More about NewJeans’ appearance at the 2024 SBS Gayo Daejeon
NewJeans’ appearance at the 2024 SBS Gayo Daejeon underscores their dedication to group promotions despite their ongoing separation from ADOR. Following their November contract termination, the members have embraced independent activities while facing legal disputes as the agency contests their decision.
Even as debates about their styling continued, many appreciated the group’s performance. The group captivated fans with hit tracks like Ditto, Cookie, and Hype Boy. Wearing playful rabbit hats, NewJeans concluded their set with a “happy Jump.”
Through social media initiatives and appearances under their individual names — Minji, Hanni, Danielle, Haerin, and Hyein — the group remains connected to fans, reflecting their independence during this transitional period.
However, ADOR issued a formal statement regarding the quintet’s independent activities. The company stated that creating unofficial social media accounts like @jeanzforfree was not approved under their exclusive contract. The agency expressed concerns about potential legal complications and noted that advertisers and collaborators had raised questions regarding the posts on these accounts.
ADOR insisted that the members use official communication platforms to avoid misunderstandings and reiterated that the group’s contract remains valid.
Despite this, the members have continued to assert their independence, deepening their connection with fans through new initiatives.
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Edited by Shreya Das