BANA record label is behind many of the girl group’s hit songs
NJZ, formerly known as NewJeans, is rumored to be joining the agency Beasts And Natives Alike, or BANA, the record label behind many of the girl group’s hit songs, including “Hype Boy,” “Ditto,” “Cookie,” and “OMG.”
When approached by The Korea Herald on Tuesday, BANA declined to comment on the possible signing of NJZ as its new artist, neither confirming nor denying the speculation.
The rumors intensified after NJZ member Hyein mentioned during an Instagram Live broadcast on Feb. 7 that the group would be announcing a new agency soon.
“Don’t worry too much about us; we will announce a new agency soon,” Hyein said as she assured fans.
BANA artist Kim Ximya also confirmed during an online interaction with fans on Feb. 6 that the company is preparing to introduce a new group. When a fan inquired about news of a new girl group debuting under BANA, Kim responded, “I am aware of it … How did you know?”
On Monday, member Hanni also shared an intriguing message on NJZ’s social media, stating, “Uh… It might take a while to get used to going live here.” This suggests that NJZ is adjusting to a new environment, raising speculation that the group may have already found a new home.
BANA gained public recognition after its in-house producers, 250 and FRNK, composed many of NJZ’s hit songs, starting with their debut track “Attention” in 2020. The label’s founder, Kim Ki-hyun, is also known for his long-time friendship with former Ador CEO Min Hee-jin, dating back to their time at SM Entertainment in the early 2010s.
Min, who created NJZ, is said to have asked Kim to write songs for the girl group after she became CEO of Ador in 2020. Their strong bond and seamless teamwork further fuel the rumors that NJZ may be settling in at BANA.
Music critic Lim Hee-yun said that if NJZ were to continue their activities under BANA, there would be both advantages and challenges to consider.
“Since BANA has essentially been in charge of NJZ’s music production, the team likely shares a strong rapport, making it easier for them to work together compared to other options,” Lim said on Tuesday. “However, given that BANA is a relatively small company, it would need to collaborate closely with other firms for management, promotions and — most importantly — budget investment.”
“In such a scenario, conflicts with Hybe could arise in multiple ways. Of course, the most pressing issue right now is how to resolve the exclusive contract situation with Ador,” Lim added.
jaaykim@heraldcorp.com