Following their rebrand to NJZ the popular K-pop girl group featuring Minji, Hanni, Danielle, Haerin and Hyein, have starred in their first global campaign. The group are the latest to star in Calvin Klein‘s latest Spring 2025 Denim campaign.
Signalling that spring is in the air, the campaign, shot by Oliver Hadlee Pearch, plays on the group’s youthful personalities, bringing back throwback styles from oversized baggy jeans to low-rise denim paired with colorful baseball tees. NJZ are your all-American neighborhood girl next door characters in the new campaign. This particular one is the group’s first major campaign since they allegedly split from their former label ADOR. Announcing their new group name NJZ not too long ago, they have moved over to new accounts to signify their new identity.
Denim jeans in various washes and hues featuring the signature all-over CKJ print are worn by each of the members alongside Calvin Klein’s recognizable branded sports bras, t-shirts and more. Denim jackets are also available as a part of the new season along with colorful baby tees. Take a look at their new campaign above. The group also filmed a video that sees them cruising in a car and dancing to Biig Piig’s “Watch Me.”