Minji, Hanni, Danielle, Haerin, and Hyein of NJZ (formerly NewJeans) star in Calvin Klein’s new Spring 2025 collection, which features baggy jeans, low-rise denim, and colorful baseball tees.
Shot by fashion photographer and filmmaker Oliver Hadlee Pearch, the K-pop group is dressed in Calvin Klein denim jackets, jeans, and Bermuda shorts, showcasing contemporary new washes and a laser-etched allover print featuring Calvin Klein’s monogram logo. The collection also features vintage-inspired logo tees, striped shirts, and dark-wash denim, paired with timeless staples such as blazers, shirt dresses, and a new rugby sweater.
HANNI, HAERIN, AND HYEIN: Courtesy of Calvin Klein
MINJI AND DANIELLE: Courtesy of Calvin Klein
The campaign also highlights the brand’s signature underwear, featuring new bralettes and bikinis in a range of vibrant seasonal tones.
The new spring collection blends vintage-inspired logo tees, modern striped shirts, and dark-wash denim, creating a relaxed and laid-back energy for the season. Key pieces include an archive-inspired logo crest polo with a minimalist design, the quintessential ‘90s straight jeans, and a classic track jacket that adds a sporty chic.
Calvin Klein also released a campaign video for the Spring 2025 collection where members of NJZ bring out their youthful energy as they play the question game.
Shop the Calvin Klein Spring 2025 collection featuring NJZ here.
Watch NJZ dance and vibe to “Watch Me” by Biig Piig in the Calvin Klein Spring 2025 campaign video directed by Oliver Hadlee Pearch below:
The Calvin Klein Spring collection marks the group’s first major campaign since parting ways with their former label, ADOR, and rebranding as NJZ. They will make their stage under their new name at Complex Con Hong Kong from March 21 to 23.