On June 18, according to the entertainment industry, it has been reported that NewJeans, through Manager A affiliated with their agency ADOR, recently expressed their intention to enter into a direct contract (two-party agreement) with the global luxury watch brand Omega.
Industry sources indicate that NewJeans, have been asserting the termination of their contract with ADOR as of May 29, attempted to negotiate and finalize advertising agreements directly with sponsors via ADOR personnel without notifying the agency.
In a recent interview, Manager A stated, “NewJeans communicated to the brand their intention to proceed with the advertising contracts that were signed prior to the termination of the exclusive contract, as originally agreed.”
This statement has generated controversy as it effectively acknowledges NewJeans’ attempt to bypass ADOR and engage in direct negotiations with advertisers.
Furthermore, it has come to light that NewJeans made similar attempts to directly contact other luxury brands through another former ADOR manager, Manager B.
In response to these repeated incidents, ADOR has taken appropriate measures. Manager A, who engaged with Omega without the company’s involvement, has been placed on standby leave. ADOR has informed Omega that direct contracts with artists may constitute a violation of exclusive contract terms. The agency has also communicated to other brands that all advertising appearances must be coordinated through ADOR.
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