As a member of South Korean girl group NewJeans, Danielle stands out with her distinctive appearance and creative attitude towards fashion and life, so it’s no surprise that OMEGA has tapped the popular singer as its latest brand ambassador.
NewJeans’ Danielle & OMEGA: A new partnership
Danielle expressed her excitement about becoming part of the OMEGA family. “For me, OMEGA is the most beautiful symbol of time,” she said. “Their watches are so precise, but also colourful and radiant, which allows me to be myself and express my style in so many different ways.”
In her first campaign images for the brand, Danielle wore a Constellation in stainless steel and 18K Moonshine. The 28mm timepiece has a PVD green dial with a distinctive swirling pattern and 12 diamond indexes. She also donned a Speedmaster 38 mm timepiece in stainless steel, with a brown PVD dial and 52 sparkling diamonds around the bezel.
Raynald Aeschlimann, President and CEO of the watch brand said, “Danielle is full of energy and brightness. We’re so inspired by her positivity as well as her confident sense of style. It’s exciting to have Danielle representing OMEGA and we’re looking forward to a very joyful partnership.”
“It’s amazing to be part of this brand and join a family with so many other inspiring names,” Danielle added. The singer is also a global brand ambassador with fashion label Celine.
About NewJeans
Since the release of their debut album, NewJeans have skyrocketed to musical stardom. Their hit song “Hype Boy” set a new benchmark as the longest-charting song by a female K-pop act on the Billboard Global 200 chart. Meanwhile, its tracks like “Ditto,” “OMG,” and “Super Shy” have landed on the Billboard Hot 100 chart. Their second EP, “Get Up” topped the the US Billboard 200 chart. The group has currently amassed over 6.4 million album sales. In 2024, they released two single albums, “How Sweet” and “Supernatural” to plenty of success.
(Main and featured images: OMEGA)
This story first appeared in Lifestyle Asia Singapore.
Note:
The information in this article is accurate as of the date of publication.