NewJeans Change Name to NJZ in Midst of Ongoing ADOR Feud

K-Pop girl group NewJeans announced that they’ve changed their name to NJZ in the midst of their long-running dispute with their label, ADOR. Singer Hanni spoke to CNN about the change, saying that the five-member group decided to rebrand as a means of “turning this rough period of time into something more exciting.”

The first public outing under the new banner will come at the three-day ComplexCon Hong Kong in March, where Hanni, Haerin, Minji, Hyein and Danielle said they will debut a new song.

“We are working a lot to resolve everything so that we can go… back to normal,” Hanni, 20, added, saying that the band doesn’t want their legal spat with ADOR to “be the focus of our careers.”

In a statement announcing the name change and upcoming gig, Minji said, “We are thrilled to be stepping onto the stage for the first time as NJZ and share something new with everyone. It’s a big moment for us and we can’t wait for fans to be a part of this journey with us and show the world our new music that we have been eagerly waiting to share.”

Back in November, NewJeans announced that they were parting ways with ADOR, a subsidiary of the K-pop management firm HYBE, over allegations that the label violated their contract. “Once we leave ADOR, we’ll aim to proceed freely with the activities that we really desire,” Danielle said at the time. “We really wish to be able to release new music for Bunnies, next year, as soon as possible, whenever,” she added, in reference to their fan group nickname. “We really hope that we have the opportunity to meet you guys from all around the world.”

They also noted in November that due to their contract termination, they might no longer be able to use the group name they’ve performed under since 2022. ADOR responded to the news, maintaining that its contract with NewJeans “remains in full effect,” urging the group to continue collaborating with them on upcoming projects. ADOR has disputed the allegations from the group, who’ve accused the label of “manipulation,” “deliberate miscommunications” and workplace harassment and have filed a lawsuit against NewJeans, and, according to CNN, filed for a court injunction that would prevent NJZ form signing advertising deals.

The band’s announcement of their split came after months of rancor in a management dispute between HYBE and ADOR’s former CEO, Min Hee-jin, who also serves as the group’s creative director. Last year, HYBE accused Hee-jin of attempting to take the company independent, a claim he denied; NewJeans said in November that they would like to continue working with Hee-jin.

In response to NewJeans’ announcement of their new name, ADOR told CNN, “we regret the escalation of this matter to court and believe that most claims advanced by NewJeans members thus far have arisen from misunderstandings… We worry that announcing an unauthorized new group name or engaging in entertainment activities before a legal judgement is reached… could constitute a material breach of the exclusive agency contract.”

CNN reported that the group began posting content under the new name on the jeanzforfree Instagram page, which at press time had a “sorry, this page isn’t available” note.

A preliminary court hearing for the injunction is scheduled for March, with the lawsuit set to be heard by a judge in April. While they wait, Haerin said the group are working on making and performing their new music, which she described as having a “very unique and different sound… there’s nothing holding us back anymore.”

Hanni added that they thought long and hard about the new name, considering fans’ suggestions and landing on a moniker that retained the “essence” of their original one. “Even though we have to leave our previous name behind us for a bit, we’re not fully moving on from it,” she said. “And we don’t want to either, because (being NewJeans) was still a very special period of time to us, and it’s something that our fans also probably hold really dear.”

She also said their new era will be “very different” from what fans have come to expect from the group whose 2023 Get Up EP hit No. 1 on the Billboard 200 album chart. Hanni promised that the new image will also come with “different types of performances,” explaining, “Beforehand, we were very focused on being the kind of ‘girl next door’… So, we’re going for a (look that’s) a lot more sharp, a lot more bold,” said the singer, who along with her bandmates serves as an ambassador for global luxury brands Chanel and Louis Vuitton.

“And fashion wise: We love wearing streetwear and non-gendered kind of clothing. I think that concept and aspect is going to play a really strong role in our (new) fashion as well.”