‘90s straight leg, high rise, wide leg, slouched fit ー you name it. Pure pop is doused in denim, and Calvin Klein is poised to supply it all. Lucky for us, the girls of K-pop group NJZ (etymology stemming from the term “New Jeans”) are suited and set to show off the brand’s latest collection in a playfully immersive campaign shot within Calvin Klein’s denim driven universe.
Enter Minji, Hanni, Danielle, Haerin, and Hyein, dancing to Biig Piig’s sultry electro-pop single, “Watch Me.” Dressed in Calvin Klein’s Spring 2025 collection, the K-pop starlets twist and twirl in denim made to move in.
Courtesy of Calvin Klein
The brand’s latest collection, which builds on wardrobe essentials fundamental to the Calvin Klein lexicon, lends a spectacularly bold refresh to an array of closet staples. Denim jackets, jeans, and Bermuda shorts are revived with updated fits and modern washes, and vintage-inspired logo tees paired with the classic slim blazer provide a relaxed, laidback edge. Enough chatter. Let’s dive in.
Courtesy of Calvin Klein
Jeans, jeans, jeans. Call us darling little Bruce Springsteens, because all we want to wear this spring are jeans. For its Spring collection, Calvin Klein brings back the 90s Straight Jean, a closet quintessential with a relaxed straight leg fit, available in a range of washes including a laser-etched allover monogram logo print (the perfect peer to the 90s Allover Monogram Denim Trucker Jacket). The High Rise Straight Jean remains a denim staple, with its stylish high cut rise and straight leg silhouette, and the 90s Loose Fit, made from 100% rigid cotton designed to break-in over time, lends that relaxed, off-duty model presence V know and love.
Courtesy of Calvin Klein
Interpretations of the iconic Calvin Klein logo tee are reimagined through the Baby Tee and the Cropped Classic T-shirt, and an archive-inspired logo crest bridges an Calvin’s distinctly understated edge with the nonchalance threaded into each tank, tee, polo, and shirt. The signature monogram logo also emerges in new seasonal colorways for a burst of springtime energy.
Courtesy of Calvin Klein
Peppered throughout the campaign, Calvin Klein’s emblematic underwear, including the Icon Cotton bralettes and bikinis and the Cotton Classic Tanks are donned by the K-pop stars.
Courtesy of Calvin Klein
The Colorblock Nylon Pullover, equipped with a lightweight outer layer made from 100% nylon, features a relaxed fit for easy layering, and the Classic Track Jacket (Americana lives on!) boasts 37.5 technology for temperature control ー super ideal for the headache that is transitional Spring weather.
The Calvin Klein Spring 2025 Campaign is available on calvinklein.com.