Calvin Klein tapped K-pop star power for its spring 2025 campaign, enlisting all five members of NewJeans, also known as NJZ, to showcase its latest denim collection. The campaign, which debuts on Thursday, features Minji, Hanni, Danielle, Haerin and Hyein in photos shot by Oliver Hadlee Pearch.
The K-pop singers also star in an accompanying video set to Biig Piig’s “Watch Me.” The global rollout includes social media content across Calvin Klein’s platforms and worldwide outdoor advertising placements.
Minji, Hanni, Danielle, Haerin and Hyein also starred in Calvin Klein’s fall 2024 campaign, which led to $554,000 in Media Impact Value with a single placement on their social media account, according to LaunchMetrics. (MIV is a proprietary metric that assigns a true monetary value to marketing strategies across print, online and social media in order to calculate ROI.)
Here, see the photos from Calvin Klein’s spring 2025 campaign with Minji, Hanni, Danielle, Haerin and Hyein.
Calvin Klein’s Spring 2025 Campaign
See the photos with Minji, Hanni, Danielle, Haerin and Hyein.
Calvin Klein’s Spring 2025 Campaign
See the photos with Minji, Hanni, Danielle, Haerin and Hyein.
Calvin Klein’s Spring 2025 Campaign
See the photos with Minji, Hanni, Danielle, Haerin and Hyein.
Calvin Klein’s Spring 2025 Campaign
See the photos with Minji, Hanni, Danielle, Haerin and Hyein.
Calvin Klein’s Spring 2025 Campaign
See the photos with Minji, Hanni, Danielle, Haerin and Hyein.
Calvin Klein’s Spring 2025 Campaign
See the photos with Minji, Hanni, Danielle, Haerin and Hyein.