Author: newjeans
Netizens were shocked. December 18th, 2024 The members of NewJeans gained attention for their VOGUE Korea cover for multiple reasons: Following the group’s contract termination with HYBE and ADOR, the magazine didn’t mention the name “NewJeans” and instead listed the individual names of the members. NewJeans | VOGUE Korea Additionally, netizens praised the traditional Korean elements of the photoshoot as the members were wearing hanbok. Danielle | VOGUE Korea Haerin | VOGUE Korea Hanni | VOGUE Korea However, netizens were shocked to learn that the members were actually wearing regular clothes that were stylized to appear more like traditional Korean…
“Jeanz” or NewJeans, who are currently pursuing independent activities after unilaterally notifying their agency ADOR of the termination of their exclusive contract, is reportedly in direct contact with several global luxury brands to negotiate advertising model (ambassador) contracts. According to industry insiders on December 18, “Jeanz” recently conveyed their intent to establish a direct contract (two-party contract) with a global luxury watch brand “O” through ADOR manager “A.” Industry insiders claim that “Jeanz,” who declared the termination of their contract with ADOR as of October 29, attempted to sign a direct advertising contract with a client through an ADOR employee without…
ADOR contacted the brands as well. December 18th, 2024 NewJeans‘ Danielle was recently revealed as the newest brand ambassador for the luxury watch brand Omega. This came after the group left ADOR and HYBE. On December 18, 2024, it was reported by 10Asia that a manager of NewJeans, Manager A, who is still under ADOR, helped the girls convey the message to Omega that Danielle had wanted to directly sign a contract with the brand themselves. 10Asia confirmed that Manager A had contacted the brand and helped conduct contract discussions between NewJeans and the brand. Another manager, Manager B, who…
On December 18, the Korea Broadcast Advertising Corporation (KOBACO) released the results of a survey revealing the advertising models most favored by consumers in 2023. Based on responses from 2,000 individuals, the survey identified the top choices for advertising models across different age groups, with singer-actress IU and television host Yoo Jae Suk standing out as dominant figures. Advertising Model Preferences by Age Group Teenagers: The most preferred advertising model was the girl group NewJeans, reflecting their growing influence among younger audiences.20s and 30s: Yoo Jae Suk, a renowned television host, topped the list for these age groups.40s: Actor Gong Yoo was the favorite, alongside IU, who…
It has been confirmed that NewJeans sought to sign a direct advertising contract with a global luxury brand, bypassing their agency, ADOR. This move has created confusion in the advertising industry and raised legal concerns over potential breaches of exclusive contracts and resulting liquidated damages. Despite the ongoing legal dispute over their exclusive contract with ADOR, New Jeans has pursued high-risk actions, such as launching independent social media accounts and seeking direct advertising agreements. According to Ten Asia’s report on the 18th, New Jeans recently expressed their intention to sign a direct two-party contract with a global luxury watch brand through…
The members of NewJeans have teamed up with Min Hee-jin to unveil a striking new photoshoot. On December 18, Vogue Korea announced through its official Instagram account, “A 52-page pictorial featuring Minji, Hanni, Danielle, Haerin, and Hyein, beginning with handwritten notes from each member, is on its way to you.” NewJeans in Korean Traditional Dress(Hanbok) for Photoshoot with Vougue Korea / Vougue KoreaThe released images showcase the NewJeans members in elegant hanbok, presenting a graceful and traditional aesthetic. Notably, the group name “NewJeans” is absent from the photos, with only the individual names of the five members written in English.…
According to a survey by the Korea Broadcast Advertising Corporation (KOBACO), teens selected the idol group NewJeans, people in their 40s chose actor Gong Yoo and singer-actress IU, and seniors in their 60s favored soccer star Son Heung Min as their top advertising models. Yoo Jae Suk received the broadest support across generations, leading the preferences among those in their 20s, 30s, and 50s. IU also demonstrated consistent popularity, ranking second across all age groups. In addition, Yoo Jae Suk topped the list of “most desired variety or educational program hosts” and was ‘the most-wanted host for 2025’. This year’s…