Korean netizens are revisiting NewJeans’ 2022 concept photos, which were directed by Min Hee Jin.
With the ongoing dispute between ADOR/HYBE and NewJeans/Min Hee Jin causing the group’s indefinite hiatus, Korean netizens are reminiscing about the group’s prime. Many fans commented on the timeless and trendy feel of the photos, with some noting that even decades from now, the images would still look fresh and relevant.
Several commenters praised the unique energy captured in the photos, emphasizing that the styling, visuals, and overall concept could only have been realized under Min Hee Jin’s direction. Others reflected on the impact these images had at the time, describing them as groundbreaking and iconic, though some admitted that with the rise of similar concepts in recent years, the novelty has slightly faded.
Nevertheless, Korean netizens agreed that NewJeans’ visuals and the creative vision were fresh when they first debuted.
They commented:
“I miss them.”
“I feel like even 50 years from now, it will still look trendy like it was shot that year.”
“No matter how I think about it, that vibe couldn’t have been made by anyone other than Min Hee Jin.”
“It was already three years ago. And since similar concepts became more common afterward, I guess it makes sense to feel that way.”
“A lot of similar concepts appeared in the past three years. Girl crush faded, and pure/fresh concepts rose.”
“I miss them so much. First time I’ve liked a girl group. Seriously, every song they release is a hit.”
“They really did create a syndrome.”
“I guess it is all about the timing and the energy of it all. They came out at the right time.”
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