Girl group NewJeans rose to instant success with their debut in July 2022. The rookie group quickly became one of the top-performing girl groups in the industry, with a powerful run of hit songs including ‘Attention,’ ‘Hype Boy,’ ‘Ditto,’ ‘Super Shy,’ and more.
However, less than 2 years into their career, controversy struck. NewJeans became embroiled in a legal battle with their company ADOR – with the members seeking to end their exclusive contract while citing mistreatment, and ADOR seeking to establish that NewJeans’ contract is in fact still in place and has not been violated through claimed mistreatment of the group.
With the courts recently granting ADOR an injunction to prevent NewJeans from carrying out independent activities, it has now been over a year since NewJeans has officially released new music. In addition, the majority of the group’s previously-extensive list of sponsorships have now ended and been taken up by currently active groups and idols.
July 22 will mark NewJeans’ 3rd anniversary as a group. But with their legal battle ongoing and the group’s future uncertain, it’s unclear whether the group will participate in any activities to mark the date. ADOR made the following statement regarding NewJeans’ anniversary:
“We hope the recent ruling serves as a turning point for the members to return to their rightful place as NewJeans and resume their group activities.
With ADOR’s latest statement and NewJeans’ 3rd anniversary quickly approaching, netizens are now reminiscing about NewJeans’ short-lived career.
“I miss them so much…”
“It feels bad to realize how much time has passed”
“People who want NewJeans to release new songs should at least raise money for the penalty fee for breaking their contractㅋㅋ You all should show that much sincerity at least”
“If you miss them, you should send a protest truck to tell them to go back to ADOR.. I’m not even being sarcastic, that’s probably the only way to see them at this point”
“Whether they win the lawsuit or not, I’ll see them in 3 years when their contract is over”
“I miss them so much, but their happiness is the most important thing to me”
“I’m still listening to their songs.. At first, I was cheering them on with their legal case, but I gradually didn’t understand why they were doing it, it’s a shame.. I think Min Hee Jin is the biggest problem here”
“If they had carefully built their careers, they would have continued to do well, but why did they throw away their own luck and choose to take a difficult path? Sigh..”
“I don’t even want to see them in the entertainment industry anymore”
“At this point, I’d be happy to hear even one new song from them.. no, even just one performance stage..”
“I’ve realized that idols are nothing more than their own images, and after they’ve ruined their image, I don’t want to see a single song or stage from them”
“I’m not even interested in them anymore, it’s been so long that I stopped caring”
“Their songs were really good, but they won’t be able to recreate that kind of sound unless they go back to ADOR”
“For the past few years, summer = NewJeans ㅜㅜ”
“I don’t want to see them lol, they should apologize for everything they’ve done”
“It’s a shame, but I think they’ve already missed their chance…”
SEE ALSO: