They are using the member’s names instead of the group name.
Calvin Klein recently released new NJZ (NewJeans) photos for the Spring 2025 collection.

The girls showed off vibrant and fun outfits to match the season.


Fans noticed that despite ADOR‘s request to use the group name NewJeans, Calvin Klein promoted the campaign using the member’s names.
Minji, Hanni, Danielle, Haerin and Hyein style Calvin Klein icons behind-the-scenes of the new campaign. pic.twitter.com/IRjJqazvRg
— calvinklein (@CalvinKlein) February 20, 2025
classic feels fresh. Minji, Hanni, Danielle, Haerin and Hyein are effortless in the signature 90s fits.
which is your favorite? pic.twitter.com/OP1HCkYOmv
— calvinklein (@CalvinKlein) February 20, 2025
what happens when Minji, Hanni, Danielle, Haerin and Hyein step into the question booth?
documented on set of the new Calvin Klein campaign. pic.twitter.com/8E0ID9zyRN
— calvinklein (@CalvinKlein) February 20, 2025
Fans noticed that they used individual names even on Calvin Klein’s YouTube channel…

…and even on Billboard‘s website!

Netizens praised the companies that continued to side with the members.


“Even though Bang Shi Hyuk and ADOR are trying to get them, Billboard uses the NJZ name.” “Even Vogue France used NJZ instead.”
NJZ’s (NewJeans) Appearance In “Vogue France” Gains Attention Amid ADOR’s Recent Demands