The beloved girl group ‘NewJeans’ has officially rebranded as NJZ, marking the beginning of an exciting new chapter in their journey.
Known for hits like ‘Super Shy,’ ‘OMG,’ and ‘Hype Boy,’ the group—consisting of Minji, Hanni, Danielle, Haerin, and Hyein—has captivated fans with their fresh Y2K aesthetic. But now, they’re stepping into something darker, bolder, and undeniably more powerful.
NJZ, having parted ways with their former agency, ADOR (a HYBE subsidiary), is embarking on a new chapter with a completely revamped image. Their recent social media posts have revealed a striking transformation, swapping their signature cute and bubbly look for edgy streetwear, dramatic hairstyles, and bold red contact lenses. Fans have taken notice, and the internet is buzzing with excitement over this drastic change.
NJZ’s new aesthetic leans heavily into street fashion, with oversized fits, intricate braids, and a colour palette dominated by blacks and reds. In an interview with CNN, Hanni revealed that the group is embracing a sharper, more daring look, reflecting their love for streetwear and gender-neutral clothing.
They have already dabbled in street fashion during their Supernatural era, showcasing 90s-inspired ensembles featuring Timberland boots, baggy jeans, and oversized tops. But now, NJZ is fully committing to this bold aesthetic, making a clear statement that they are evolving beyond their past.
What’s next for NJZ?
While their style has undergone a dramatic shift, the big question remains—will NJZ’s music change as well? The group has yet to announce new music, but fans are eager to see how this rebrand influences their sound.