Calvin Klein’s newly surfaced ad featuring NewJeans omits the group name “NewJeans.”
On an online forum, netizens sparked curiosity by discussing a Calvin Klein ad showcasing NewJeans members as models. The post, titled “Calvin Klein has new models,” featured a poster of the five members and quickly spread across platforms starting from Weibo.
The so-called “new” models referenced in the post were Minji, Hanni, Danielle, Haerin, and Hyein. Interestingly, their individual names were prominently printed on the ad, while their group name, NewJeans, was notably absent.
This omission raises questions about the use of the group name, which was tied to the members’ previous contract with ADOR under HYBE Labels. With their contract terminated, it remains uncertain whether the name NewJeans is still available for them to use legally.
Netizens were quick to react, with many poking fun at ADOR’s advertising ban injunction, speculating that it would have little impact if the members continued to use their individual names. Others were divided on the matter, with some criticizing the members for prioritizing advertisements since the press conference and questioning their adherence to contract obligations.
Meanwhile, fans are eagerly watching to see if the ad will appear on Calvin Klein’s official platforms, especially since the photos may have been taken during the members’ time under ADOR’s contract.
The reactions included:
“Isn’t it pretty obvious why ‘fakeDOR’ filed for an advertising ban injunction? LOL”
“Ah LOL. That company [HYBE]’s fans are seriously bitter about their own ads getting pulled. Even though they keep flooding forums with ‘NewJeans downfall’ posts, the reality is that only their idols lose ad deals while NewJeans remains the advertising queen, and their frustration is so obvious LOL.”
“Those fans from that company who kept attacking NewJeans on Twitter and spread rumors that Calvin dropped them because a behind-the-scenes video wasn’t released… turned out to be completely false. They bashed NewJeans for using a dorm, but the dorm was vacated in early December before ADOR’s schedule even ended. None of the anti-NewJeans posts ever turn out to be true.”
“NewJeans never die.”
“Huh? Their name isn’t actually written as NewJeans, it’s listed under individual names.”
“Not even influencers, yet they’re always in conversations about ads… When will they start focusing on musical authenticity?”
“But… is it possible for NewJeans to make a comeback next time?”
“Minji especially looks amazing in denim styles.”
“How about ‘NeverDie’ as a team name?”
“Those middle-aged stans are now pretending to be contract law experts again LOL. They’re claiming that NewJeans is at a legal disadvantage, even though Sejong is handling everything for them LOL.”
“It doesn’t seem like the right time to be talking about NewJeans lawsuits LOL. News from January 15 says the company already identified those [anti-NewJeans] forum users and sent out lawsuits. Congrats, they’re now dealing with both civil and criminal charges LOL. Who told them to create IDs for every community and cause trouble? Haha.”
“They can’t even honor contracts with their own agency, so would they honor advertising contracts? If I were an advertiser, I’d hesitate to work with them as models too.”
What are your thoughts?
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