Warner Music Korea has announced the launch of MPLIFY, a groundbreaking label designed to propel Korean artists with international aspirations into the global spotlight. By focusing on English-language music, MPLIFY aims to help these artists transcend cultural and language barriers, reaching broader audiences worldwide.
The label’s first signing is Olivia Marsh, a Korean-Australian singer-songwriter, set to release her debut single this October. With a distinct blend of pop and R&B, Olivia draws inspiration from a diverse range of artists such as ABBA, John Denver, Tame Impala, and Vera Blue. New Jeans fans might recognize the name as yes that is indeed New Jeans’ Danielle Marsh’s older sister!
For Olivia Marsh, signing with MPLIFY marks a pivotal moment in her career. She expressed her enthusiasm, saying, “I am delighted to sign with MPLIFY and to work with such a warm, passionate, and innovative team. I am grateful for their support and kindness, and I am excited to begin my journey with them.”
MPLIFY is led by Samuel Ku, the Executive Producer at Warner Music Korea. A seasoned Korean American music producer, songwriter, and industry executive, Ku brings over 15 years of experience and a forward-thinking approach to the table. His goal is to guide artists in navigating the global music landscape while allowing them the creative freedom to express their individuality.
Ku’s vision for MPLIFY is clear, to create a platform that amplifies distinct voices and supports the artistic evolution of Korean talent in the global music market. “Warner Music Korea is excited to announce the launch of a new label dedicated to nurturing artistic talent and helping artists like Olivia thrive creatively,” he said. “This platform aims to connect artists with fans globally, leveraging Warner Music’s extensive network and resources.”
The launch of MPLIFY also marks a broader ambition for Warner Music Asia. Jonathan Serbin and Chris Gobalakrishna, Co-Presidents of Warner Music Asia, commented, “With the launch of MPLIFY, we are committed to nurturing a new generation of artists who reflect the richness of our global culture. We believe that music has the power to unite and inspire, and through MPLIFY, we’re excited to provide a stage where unique voices can resonate with audiences around the world.”