After announcing the termination of the contract with Ador, Min-ji, a member of the group
NewJeans, changed it to a profile picture of ‘Retirement’.On the 28th, Min-ji replaced the Forning profile, a
NewJeans fan communication app, with a greeting photo of Yoo Yoo-young, also called ‘Inuyasha’.In addition, Hani changed her profile message to ‘see you on the other side’. This is a character who breaks away from bondage and says goodbye comfortably, and it contains the meaning of resignation due to the termination of the contract.
In particular, it is a similar move to former CEO Min Hee-jin. Earlier, former CEO Min also announced his resignation as an in-house executive director and posted an image of a rabbit character holding a paper that read ‘Leave’. Rabbits have been used as characters of the New Jeans.
Earlier in the day,
NewJeans held an emergency press conference and officially announced that it would terminate its exclusive contract with its agency, Ador, at midnight on the 29th. As for the reason for leaving Adore, “Dore’s duty to protect NewJeans is the most basic duty, but he has no will or ability” “It’s a waste of time and I think the mental pain will continue for us to stay here. Above all, there is no reason for the five of us to remain because there is nothing to gain from work at all.”In addition, when the contract is terminated, the five of us are no longer artists belonging to Ador. We are trying to get out of fishing and continue the activity we really want.” But “The schedule promised so far will continue as it is. We don’t want to harm others.”
In particular, for hundreds of billions of won in penalties, we have seen several articles on the penalty, but we did not violate the exclusive contract. I don’t think I need to pay a penalty because I’ve done my best so far. Rather, because Hive and Adore violated the contract, the responsibility lies with Hive and Adore. “If it goes past midnight, we may not be able to use the name
NewJeans. However, the essence of NewJeans does not change, and we do not intend to give up the name NewJeans. It’s not a trademark issue, but a name that contains everything from the first time the five of us met up to now, so we’ll try to secure the right to the name NewJeans.”However,
NewJeans said it has no plans to apply for an injunction to suspend the validity of the exclusive contract. “We are terminating the contract because Ador and Hive violated the contract, and if the contract is terminated, it will become ineffective, so there will be no obstacles to our activities in the future. I don’t think we’ll have to sue because we’re going to be consistent.”However, in response, Odor expressed regret that it had planned and conducted an exclusive contract termination press conference without sufficient consideration even before receiving a reply to the proof of content”Ador, a party to the exclusive contract, does not violate the contract and claims that trust has been unilaterally broken cannot be a reason for termination. The exclusive contract signed between the members of Adore and
NewJeans remains in effect. We asked artists to meet several times, but it didn’t happen, and I hope we can meet and talk honestly even now” made a statement.