Dominate the streets with these effortless, oversized, idol-chosen streetwear
If there’s anything you need to know about Korean streetwear brands, it’s that many of your favourite K-pop idols adore them. The streetwear scene in South Korea has been gaining traction all thanks to these red-hot celebrities who frequently turn to unisex clothing while evoking effortless style. As quintessential idol staples, these streetwear brands prove that comfortable dressing can be stylish.
From oversized t-shirts to soft hoodies, dress like your favourite K-pop stars with these trendy streetwear brands direct from Seoul. Read on to find out who loves wearing what.
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Inspired by the French New Wave, characterised by focusing on personal, experimental, and unconventional storytelling, Rolarola targets its designs towards the MZ generation. A pairing for two groups, Millennials and Generation Z, the MZ generation is the new consumer target for many brands, and who better to represent the brand than MZ generation icon, Wonyoung? The member of K-pop girl group Ive adds a feminine touch to streetwear with a fuzzy pink cardigan. The brand is also loved by Aespa’s Karina, Oh My Girl’s Arin, and Red Velvet’s Seulgi.